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Step 6 - How to read and understand advanced reports (ShinyStat™ Business)

Monetary Conversions - Average Order Value

 ShinyStat Business

This report provides a graphical overview of the Average Order Value for the website in the selected time period. The Average order indicates the average revenue per orders; it is given by the total revenue divided by the number of total monetary conversions generated in the selected time period.

In the first summary table, you can find the following data:
  • Number of conversions
  • Total value
  • Average order value

Filters
  • Time period: by using the drop-down menu you can filter the data for the time period you want to analyze.
  • Advanced calendar: you can select specific time periods other than those available with the drop-down menu "time period", thereby choosing freely the time period to examine. For more info on using the Advanced calendar, click here.
  • Select a Monetary Conversion: by using the drop-down menu you can filter the data for the Monetary Conversion you want to analyze.
Chart
On the horizontal axis, the chart shows the days or the months of the represented period and, on the vertical axis, the Average order value generated by the website.
It is possible to choose a different graph chart by clicking on the icon corresponding to the graph type (FL means "Flash Chart").
For intervals no longer than 6 months the chart shows a dotted line representing the 7-day mobile average. For the other intervals, the chart shows only the 7-day mobile average.


Table
Each line of the table shows the following information:
  • Date: it shows the specific day or month in consideration
  • Average value: it shows the revenue for the specific time period
Selecting a period longer than 122 days, data are represented on a monthly basis and not per day.
Click on the name of a month to view the daily data.


Conversion List
The last table shows the complete list of all monetary conversions executed during the selected time period. For further information, please click on the following link: Monetary Conversions List


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