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Step 6 - How to read and understand advanced reports (ShinyStat™ Business)

Paths

 ShinyStat Business

This report retrieves the most popular paths in your site.

The term 'Path' means the sequence of pages requested by a visitor during a session.

The first table shows the number of the most popular paths, the number of the paths displayed in the chart and listed underneath, and the average number of page views per visit.



Filters

- Select a period: it allows to filter the data in order to display only the data of a desired month.

- Advanced options: you can set the chart size and the number of displayed path, as well as select a particular path and search a number assigned to a specific page.
To access the Advanced Options, click on the link "Show advanced options".


Chart

The ShinyStat graph offers a visual description (top-down) of the visit path of your visitors.
Each requested page is represented by a number.
The numbers in the first row are the entry pages; the numbers in the rows below represent all the other pages of the various paths.
Each row shows the pages reached by visitors coming from the pages of the previous row and linked by a black line.
In fact, the black lines represent the path from a page to another and their thickness shows the frequency, i.e. the number of times that particular path portion has been taken through.

By placing your mouse on the page number you are shown its name; this option is available for the major browsers.

By clicking on a red number, you can view the paths beginning from that page; by clicking on the blue numbers you will be shown the report 'Requests per page - page details'.


Selecting paths on the chart

It is possible to select one or more paths as follows:

- you can use the option: path selection available in the advanced options
- you can click on the graph.

In the latter case, you need to click on the red numbers in the different graph rows to see the path corresponding to that particular sequence of pages.

For example, if you click on page n. 1 in the first graph row, the diagram will be redesigned by the system so that you can see only those paths beginning from page 1. The red numbers are now on the second row.
Then, selecting page n. 7, you will be shown only the paths that begin from page 1 and whose second page is the number 7. And so on.


Assigning a number to a page

The pages are not always assigned the same number, because numberd are re-assigned every month in a progressive order and according to the sequence a page is requested by the visitors.

To know the ID assigned to a page, you should use the 'Search for ID page' advanced option.


Table

The table sums up the data that are graphically represented: page ID, pages in the path, the passages (i.e. the number of times that path has been taken through) and the percentage on the total passages in all the paths.
Click on a page name to view the corresponding 'Requests per page - Page details' report.


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