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Step 6 - How to read and understand advanced reports (ShinyStat™ Business)

Non Monetary Conversions List - Conversion details

 ShinyStat Business

The report here presented shows for each non-monetary conversion the following data: General information, General metrics, Times, First visit origin, Conversion visit origin, Conversion path, Geolocation, Device.

General Information
This table provides some general information about the chosen conversion and shows:
  • Conversion: the name of conversion (chosen during configuration)
  • Type: the conversion type - if it is monetary or non-monetary
General metrics
In this section the data concerning the total visits, the total of the page views by the customer before converting and the number of page views browsed during the same session in which the conversion occurred are reported.
Times

These values concern the conversion date and time, the date and time of the first visit, the time elapsed from the first visit to the conversion and the conversion propensity (i.e the ratio, expressed as a percentage, between the number of conversions and the amount of the visits that the user executed before converting)

First visit origin and Conversion visit origin
This field indicates the origin of the user’s first visit (first visit) and the origin of the conversion visit (last referrer).

“Not provided” keywords
"Not provided" means that the search engine did not provide the keyword used by the visitor to reach the site.
In this case, all web analytics platform, including Google Analytics, cannot show the keywords used to reach web sites. In fact each browser receives an empty search string which is defined as "not provided keyword" instead of the true keyword used to find the web site.
For more information, please visit the post on ShinyStat Blog.

Conversion Paths
The box displays the path the user took throughout the website on the occasion of the conversion.

Geolocation
The fields marked with * show the parameters concerning the Country (State), the City and the Province chosen during configuration; these data depend on the enhanced parameters in the conversion code.
This box displays also the data relating to the Country, the Region and the City measured by the ShinyStat Geolocation. The latter can differ from each other, since the Geolocation shows the information concerning the navigation place, while the website administrator can choose whether to provide different parameters such as the delivery address, the residence address, etc.


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