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Step 6 - How to read and understand advanced reports (ShinyStat™ Business)

Monetary Conversions - Page Views per Conversion

 ShinyStat Business
What is the number of page views that generate the most conversions?
The report shows the distribution of the monetary conversions by the number of page views before making the purchase.

In the first summary table, you can find the following data for the selected time period:
  • Number of conversions
  • Total revenue

Filters
  • Time period: by using the drop-down menu you can filter the data for the time period you want to analyze.
  • Advanced calendar: you can select specific time periods other than those available with the drop-down menu "time period", thereby choosing freely the time period to examine. For more info on using the Advanced calendar, click here.
  • Select a Monetary Conversion: by using the drop-down menu you can filter the data for the Monetary Conversion you want to analyze.

Table

Each line of the table shows the following information:
  • Page views: it shows the number of page views before making the purchase
  • Conversions: the number of monetary conversions the user has completed after executing the number of page views indicated in the Page Views range under examination
  • % of Conversions: the percentage of monetary conversions the user has completed after executing the number of page views indicated in the Page Views range under examination with respect to the total number of monetary conversions
  • Revenue: the revenue generated by the monetary conversions the user has completed after executing the number of page views indicated in the Page Views range under examination
  • % of Revenue: the percentage of the revenue generated by the monetary conversions the user has completed after executing the number of page views indicated in the Page Views range under examination with respect to the total revenue generated by all the monetary conversions


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