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Step 6 - How to read and understand advanced reports (ShinyStat™ Business)

Non Monetary Conversions per Browsers

 ShinyStat Business
Which are the browsers that generated the most Non Monetary conversions? When is it best to optimize your site for a given browser?
In the report called “Non Monetary Conversions per Browsers”, all non monetary conversions are listed according to the Browsers used by your visitors. The first table provides the following information:
  • Number of listed Browsers, that is the total number of browsers (and their versions) used to complete non monetary conversions in a given time period
  • Number of non monetary Conversions
  • Revenue
  • Total visits
  • Conversions from Desktop Devices             
  • Revenue from Desktop Devices
  • Visits from Desktop Devices
  • Conversions from Mobile Devices
  • Revenue from Mobile Devices
  • Visits from Mobile Devices
The browsers (and their versions) are listed in the table here below grouped by browser.

Filters
  • Time period: by using the drop-down menu you can filter data for the time period you want to analyze.
  • Advanced calendar: you can select specific time periods other than those available with the drop-down menu "time period", thereby choosing freely the time period to examine. For more info on using the Advanced calendar, click here.
  • Devices: it allows you to filter data by type of device by selecting it from those available (All, Mobile, Desktop)
Pie Chart
The pie chart shows the percent distribution of all non monetary conversions generated using different browsers in a particular time period.

Trend Chart

This chart allows you to compare the performance of the most used browsers to generate non monetary conversions in your site.
So you can identify which browsers are becoming more or less relevant to your visitors at a glance.
On the horizontal axis, the chart shows the days or the months of the represented period and, on the vertical axis, the number of non monetary conversions for the first four browsers used to visit your site in the same interval. 

It is possible to choose a different graph chart by clicking on the icon corresponding to the graph type (FL means "Flash Chart"). 
For intervals no longer than 6 months the chart shows a dotted line representing the 7-day mobile average.
For the other intervals, the chart shows only the 7-day mobile average.

The real time data and the daily forecast for the current day are represented in different colors. The color-coded chart is available only in case the 'Latest 31 days' interval is selected.


Table
Each line of the table provides the following information:
  • Browser: it shows the name of the browser used to generate non monetary conversions in your site
  • Non monetary conversions: it shows the total number of non monetary conversions generated in your site by the given browser
  • Revenue: it shows the total revenues generated by the given browser
  • Visits: it shows the total number of visits to your site for the corresponding browser
  • Non monetary conversions from Desktop Devices: it shows the total number of non monetary conversions generated by the given browser using a desktop device
  • Revenue from Desktop Devices: it shows the total revenues generated by the given browser using a desktop device
  • Visits from Desktop Devices: it shows the number of visits to your site utilising a desktop device for the given browser
  • Non monetary conversions from Mobile Devices: it shows the total number of non monetary conversions generated by the given browser using a mobile device
  • Revenue from Mobile Devices: it shows the total revenues generated by the given browser using a mobile device
  • Visits from Mobile Devices: it shows the number of visits to your site utilising a mobile device for a given browser
Clicking on the “Day-by-day” icon  IMG:andamento.gif  in connection with each browser, you can access the report showing the trend of non monetary conversions and revenues generated utilising  the given browser in a particular time period.


Browser Versions
To view all details related to the Browser versions, just click on the blue arrow by the name of the Browser that you want to analyze.
  • Clicking on the  Browser name, you can expand the table and see detailed data.
  • Clicking once again on the expanded Browser name, you can close the table with Browser versions information.


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