Help

back to index help

Step 6 - How to read and understand advanced reports (ShinyStat™ Business)

Non-Monetary Global Conversions from campaigns

 ShinyStat Business
How does one go about verifying how many conversions your ad campaign has generated? How can you understand the weight of your campaigns in the conversion process?
The report Non-Monetary Global Conversions from campaigns gives you an in-depth analysis of the conversions achieved from campaigns.
With this report ShinyStat™ offers you a panoramic view of your campaign results  with plenty of analytical details with respect to conversions. 

In the report "Conversions > Origin of Conversions", ShinyStat™ aggregates the data according to the "principle of the first referrer", that is according to the origin of the first visit.
For example: if a user enters the website for the first time coming from a search engine without effecting any conversion, and he comes back later through a campaign and converts, in the report about the Origin of Conversions, this conversion will be attributed to the search engine and not to the campaign, according to the "principle of the first referrer".

The report Global Conversions from campaigns, on the other hand, gives you a complete view of all conversions generated by campaigns, both when the campaign was the first referrer and when it was the final referrer.
The report, therefore, gives a clear perception of campaign relevance in the conversion process, because it shows when the campaign was the first referrer and when it was the final referrer.


Nota bene
 
Whenever a user enters the website for the first time from a campaign and converts immediately (conversion on the first visit), the report "Global Conversions from campaigns" will add one unit to Conversions from campaigns at the first visit and one unit to Conversions from campaigns at the last visit (because the first and the last visit are one and the same), while the field Total Conversions will add just one unit.In the event that Conversions at the first visit prevail, the campaign will have contributed to make your site known to users who never visited it before.

In the event that Conversions at the last visit prevail, the campaign will have contributed to an increase in customer loyalty as well as in brand perception.

In the first summary table you will find:
  • the total number of conversions in the selected time period
  • the number of conversions from active campaigns in the selected time period
  • the percentage of conversions from campaigns with respect to the total number of conversions

Filters
  • Time period: by using the drop-down menu you can filter the data for the time period you want to analyze.
  • Advanced calendar: you can select specific time periods other than those available with the drop-down menu "time period", thereby choosing freely the time period to examine. For more info on using the Advanced calendar, click here.
  • Select a Non-Monetary Conversion: by using the drop-down menu you can filter the data for the Non-Monetary Conversion you want to analyze.

Table
In every line of the table you will find for each campaign:
  • the name given to the specific campaign during configuration
  • the number of conversions generated by users who entered the site for the first time during the current campaign (according to the principle of the first origin)
  • the number of conversions generated by users who had already visited the site, but who converted during the current campaign (according to the principle of the last origin)
  • the total number of conversions (without duplications)
  • the percentage of conversions from the current campaign with respect to the total number of conversions in the selected time period


back to index help