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Step 6 - How to read and understand advanced reports (ShinyStat™ Business)

Non-Monetary conversions - Conversions sources from campaigns

 ShinyStat Business
Which are the campaigns that generated the most conversions? Which ones the best conversion rate?
In the report Non-Monetary conversions - Conversions sources - Conversions from campaigns you can see how many conversions have been generated by the active campaigns in the selected time period.

In the first summary table you can see the Conversions daily average.

  • Time period: by using the drop-down menu you can filter the data for the time period you want to analyze.
  • Advanced calendar: you can select specific time periods other than those available with the drop-down menu "time period", thereby choosing freely the time period to examine. For more info on using the Advanced calendar, click here.
  • Select a Non-Monetary Conversion: by using the drop-down menu you can filter the data for the Non-Monetary Conversion you want to analyze.


The pie chart shows the percentage distribution of all conversions resulting from different active campaigns, in the selected time period.

In every line of the table you will find for each campaign: the name given to the specific campaign during configuration, the number of conversions generated by this campaign, the number of clicks, the number of visits, the number of bounce* visits, the conversion rate.

Clicking on the "Details" icon you can verify in detail the user referrer for each conversion and for each Campaign.

Clicking instead on the "Trend" icon for each Campaign, you can access the report that shows the trend of conversions resulting from the specific campaign in the selected time period.

Watch Out!
ShinyStat™ aggregates the data according to the "principle of the first referrer", ie. according to the initial source of the first visit.
For example: if a user enters the website for the first time coming from a search engine without effecting any conversion, and s/he comes back later through a campaign and converts, in the report about the Origin of Conversions, this conversion will be attributed to the search engine and not to the campaign, according to the "principle of the first referrer".

In the event that you wish to examine in detail all the conversions generated by a campaign, both when the campaign was the first referrer and when it was the last one, you can check the report called Non-Monetary Global Conversions from campaigns.

This reports makes it possible to understand the relevance of campaign in the conversion process, as it lets you view for each conversion when the campaign was the first referrer and when it was the last one.

* Attention! Bounces are available since July 2010.

Traffic data from links configured as Google Analytics Campaign are displayed in the "Campaign Referers" report regardless of the traffic source in which the link was clicked (since 14th December 2017). Note! For further information, please contact the ShinyStat  Support Centre

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